Consultants work in many ways. Deciding whether to work with consultants, and which one to use, is often a difficult question. There must be a good fit. We are a small company, and pride ourselves on our personal service. There's no "canned"   approaches or "put-you-in-a-box" generic solutions here. Everything we do is tailored to the client and their needs.

While we have extensive experience in markets and marketing and in product and market development, and we utilize the services of other independent consultants (see "Who We Are" and go to bottom of page to "Associative Relationships") and firms worldwide with a wide range of industry involvement, there are may be times where we might not be able to adequately do the job; we may not have the time, we may not feel we can do a sufficient job, there may be a conflict of interests, or it may not be in our fields of expertise. In those cases, we have no hesitation about referring you to others who might be able to help.

The people of ITA who work on your project are experienced and knowledgeable about the industry and their field of expertise. We are objective and know the right questions, the people to ask --- and, just as important, we know how to interpret the answers. We may not always tell you what you "want" to hear -- not all answers are easy or agree with one's own thinking --  but we will tell  you what we feel you "need" to know. Substance is far more important to us than show.

We've been in business for over twenty four years -- a milestone for consultancy in this industry -- and are proud of the work we do for our clients. We want to give you the information you need to decide whether to work with us. The links on this site should answer most of your questions. Let us know if you have questions or if we can be of assistance.